Branding, Marketing, and Consulting for Women's Health.
Clinics, practitioners, and founders building practices that reflect the standard of their work.
Most healthcare organizations struggle because they can't find a marketer who understands.
The clinical nuance, the trust dynamics, the specific language that earns credibility in this space.
I've spent a decade building marketing strategy and brand systems for organizations across women's health, clinical practice, and FemTech. Alongside this, eight years as a practicing doula and a health coach for girls. I don't need this industry explained to me because I live it.
I work as a senior marketing partner — setting direction, building infrastructure, and making the decisions that move an organization from unclear to credible.
Knix
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Joyous Health
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Mana Medicinals
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Naaya Wellness
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Together Beauty
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The Soulful Sprout
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Rise Market
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Honed
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The WOMB
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Hui Medical Institute
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Innate Healing Acupuncture
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Knix ● Joyous Health ● Mana Medicinals ● Naaya Wellness ● Together Beauty ● The Soulful Sprout ● Rise Market ● Honed ● The WOMB ● Hui Medical Institute ● Innate Healing Acupuncture ●
Services
01
Brand Strategy and Identity
Positioning, tone of voice, visual language, and messaging architecture for organizations and practitioners building a brand from scratch or redefining one that's outgrown itself.
02
Marketing Systems and Campaigns
Full-funnel marketing infrastructure — website, content strategy, social media, email, and the campaign and launch frameworks that put it into motion and keep it running.
03
Consulting and Fractional Leadership
Senior marketing direction for organizations that need strategic leadership without a full-time hire. I work as your head of marketing: setting direction, prioritizing initiatives, and owning outcomes.
“Vidya consistently presents well-thought-out, strategic plans that effectively articulate our unique proposition while remaining grounded in operational realities. She is highly efficient, reliable in execution, and demonstrates a strong ability to work both independently and as part of a team.
Her creativity and openness to experimenting with new approaches have helped our organization evolve and stay relevant in a rapidly changing health and wellness environment.”
— Lorri Fleming, CEO & Founder of The WOMB
Let's talk about what you're building.
Tell me about your organization and what you're looking to build. I respond to every inquiry personally.
